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"Almost no one goes home eagerly anticipating junk mail in their mailbox. Almost no one reads People magazine for the ads. Almost no one looks forward to a three-minute commercial interruption on must see TV. Advertising is not why we pay attention. Yet marketers must make us pay attention for the ads to work. If they don’t interrupt our train of thought by planting some sort of seed in our conscious or subconscious, the ads fail. Wasted money. If an ad falls in the forest and no one notices, there is no ad." - Permission Marketing: Turning Strangers into Friends and Friends into Customers, by Seth Godin

“My theory is that every little bit has the potential to help. We just have to learn where to focus our limited time and energy, because we obviously can’t do it all.” ― Theory about everything, by Jody Hedlund

“You can write the most wonderful book in the world. But if people don’t know about your book they won’t know to buy it.” ― How To Promote and Market Your Book by Madi Preda

“Good content isn’t about good storytelling. It’s about telling a true story well.” - Storytelling by Ann Handley

“Deadlines are the greatest source of inspiration” - Mark Twain